marketing analyst

A powerful online network marketing system takes A LOT of the talent and throws it right out the window! However, most network marketing leaders today promotes an online system that makes it literally impossible for the average person to realistically succeed with MLM. With other words: They basically tell other network marketers to purchase and cold call leads, plus bothering family and friends for 2-7 years, one recruit at a time, so that they one day might get rich.

But, let’s be honest to our self. Most people in the world don’t have a “Non-Negotiable Nothing Can Stop Me Attitude”, so if they receive too much rejection, they will quit. We can all agree on that in order to be as effective as possible in network marketing you need to duplicate your efforts to other people. It would be great if everyone could recruit 3 people each, 3, 9, 27, 81, 243, 2187, etc. The simple truth is that, people don’t duplicate them self. However, Systems and Machines do, but not people.

So regardless if you that are reading this article already are a big sales leader, you should know that most people in your downline are not ready to pay the neccecary price in order to succeed with MLM. Espacially if they have to work according to the “Old School MLM Way”, purchasing Leads, calling people, doing meeting, etc.

So, in order for you to take your business to the next level, you should preferably also have a highly effective online network marketing system in place that serves the “masses” out there. What I mean with that, is that you have also have an online MLM system in place that attract more people, then just an average “Old School Offline MLM System” does.

So, one of the most important criteria’s that should be in place to realistically succeed with MLM today, is to have a powerful online MLM system in place that “Sells”, “Sorts” and also” Follows up” for you and your downline’s on complete autopilot. One reasons for that is because, if you have a powerful Internet system in place, then you automatically attract a A LOT more people, then you would do with just an average “Old School Offline MLM system”.

You see, in general people don’t like selling, so regardless what any “Network Marketing Guru” will tell you, the principals are the same where ever you go in the world, people simply don’t like it. So, if literally all people in the world actually hate selling and being sold on, how can you then duplicate a network marketing ystem that requires selling skills? The short and easy answer to that question is that, you cant!

Most people will quit if they receive to much rejection. Constant rejection leads to self doubt and a feeling of a non-ability to achieve success in network marketing, so that we want to avoid at all costs. The truth is that over 95% of all network marketing Companies out there today have a marketing system in place that requires selling skills in order to become successful.

So in order to achieve success in network marketing with those kinds of systems you realistically either need to be a powerful Sales Leader, or extremely persistent. However, most people in the world don’t fit in to any of these 2 categories and that’s also one of the main reasons why the drop out rate is so big in network marketing.

Here is literally a guaranteed “Failure Formula” for the average network marketer: “Poor Online Network Marketing System” leads to “Constant rejection” which leads to “Self doubt” which leads to “Inactivity” which finally leads to “Quitting”. The Internet has changed everything forever, so if you have a poor online network marketing system in place, then you will have a very hard time to succeed with MLM today, simply because:

* No one teach you how to market effectively over the Internet.

* No one teach you how to use an autoresponder that is an essential tool for “Following Up” with your prospects.

* No one teach you how to generate a never ending stream of Free Leads and traffic.

* You don’t target your best market. Basically, you don’t really have a way to effectively attract other network marketers, because generally they are are not looking for a new MLM Company to join. Instead they are more interested to learn how to recruit more people, get more targeted traffic to their websites and how to build a big Downline.

* You don’t serve and you will have a very hard time to attract the “masses”, because the “masses” don’t like selling.

* You don’t have a system in place that markets and brands YOU.

* You don’t build your own list of subscribers.

* The “young generation” of people are more “computer friendly” and primarily wants to follow someone that can teach them how to use technollogy and Internet Marketing.

* And much more.

It makes sense, doesn’t it? That’s why I always stress the importance to have an “Internet Network Marketing Teacher” and also a powerful rejection free online network marketing system in place for your primary MLM program.

However, sometimes it feels like literally everywhere you go on the Internet you hear about all those automated online systems that claims to do 99.9% of all the selling for you. The problem with those kinds of online MLM systems is that they can’t help you if you don’t learn how to market and how to get traffic to your website first.

You see, first you need to know something about marketing and how to generate targeted traffic to your website. And only after that you know how to that correctly a highly effective online network marketing system can help you.

If you have a powerful automated online MLM system in place, then the system will Sort, Sell and Follow up for you regardless if you are present or not. Preferably you should only focus on “Marketing” and your online system should do the “Selling” and that’s a big difference.

Listen, it doesn’t need to be that hard and confusing at all. Today there are tools and techniques, that can help you to put your offer in front of and also build relationships with tens of thousands of people on the Internet on complete autopilot.

Think about it: How can you fail if you have a lot of targeted traffic on a strong worded “killing sales page” and a powerful strong worded autoresponder email follow up system behind it?

And just imagine, what would happen to your network marketing business, if you also could share that same powerful system instantly to your downlines! Regardless if you will do MLM offline or online it will require work. However, if you have the right teacher and also an highly effective online network marketing system in place, then your work will be much easier.

I have had several years experience in network marketing and in conventional business. Most network marketing companies offer legitimate business opportunities. There is potential to succeed in replacing ones own income in a legitimate network marketing opportunity. The greatest resource to your successful network marketing organization is people, people and people. Like any organization you need a steady stream of people joining your organization. Now either you have more people joining than leaving, in which case you are growing, or you have more people leaving than joining in which case you are declining or worse you have the same number of people leaving as joining in which case you are stagnating.

That being said why is it that so many fail to succeed? In fact according to the statistics, the failure rate is about 97%. The three percenters certainly know something the others do not.

Most contemporary network marketing companies have some sort of presence online only in a ‘tokenish’ ‘fadish’ manner. Few realize the enormous potential presented by the amazing tools of online social networking. It is not enough that they “are online”. We do know that being online is not enough to get the cash register ringing. It takes deliberate efforts to get prospects to come to you.

The methods by which the recruitment of down lines is done is still the old fashioned prowling of the aisles of stores and at soccer games meeting sharp looking individuals who may however not have a single entrepreneurial bone in them. Of what use is having a great product, great concepts but instead use an old method of attracting growth?

Granted one may actually meet and convert a prospect into a dowline through this method. But there is always a gamble taken regarding the “quality” of such a recruit. The success in network marketing is highly dependent on the “readiness” or “potential” of the new recruit. A lot of failure and frustration in building large organizations is the challenge in recruiting people who did not have reason to have joined in the first place. Every prospect lost is that much harder to recruit next time around.

It therefore begs the question as to if the nature of prospecting could be done better and the prospects given a better deal in the whole process. Is stealth prospecting efficient use of your time in developing the most important raw material of your business? Many MLM opportunities promote stealth prospecting to firm up the concept that the business is simple and that anybody can do it. It ignores the fact that there are several millions of people around the world who go online seeking opportunities and business ventures to start. What if you had access to a way of positioning yourself before the seekers?

Today social networking offers significant opportunities to network. Social networking or permission marketing can automate your networking process and ease the pressure to stealth prospect. Could your approach and posture be different if your prospects showed interest in your opportunity from an ‘informed’ rather than a ‘curious’ point of view. The prospects, in larger numbers, have an opportunity to get a feel for who you are and what you do without the pressure of having to decide on the spot if they want to associate with you. Stealth prospecting on the other hand does not allow your prospect to do that because in essence it requires you to meet, ask a few questions, obtain a contact and tell your prospect “you shall be calling to talk about a can’t miss opportunity” and hoping they will still be curious when you call.

I have had several years experience in network marketing. Most network marketing companies offer legitimate business opportunities. There is potential to succeed in replacing ones own income in a legitimate network marketing opportunity. The greatest resource to your successful network marketing organization is people, people and people. Like any organization you need a steady stream of people joining your organization. Now either you have more people join than are leaving, in which case you are growing, or you have more people leaving than joining in which case you are declining or worse you have the same number of people leaving as joining in which case you are stagnating.

That being said why is it that so many fail to succeed? In fact according to the statistics, the failure rate is about 97%. The three per-centers certainly know something the others do not.

Most contemporary network marketing companies have some sort of presence online only in a ‘tokenish’-'fadish’ manner. Few realize the enormous potential presented by the amazing tools of online social networking. It is not enough that they “are online”. We do know that being online is not enough to get the cash register ringing. It takes deliberate efforts to get prospects to come to you.

The methods by which the recruitment of down lines is done is still the old fashioned prowling of the aisles of stores and at soccer games meeting sharp looking individuals who may however not have a single entrepreneurial bone in them. Of what use is having a great product, great concepts but instead use an old method of attracting growth?

Granted one may actually meet and convert a prospect into a down line through this method. But there is always a gamble taken regarding the “quality” of such a recruit. The success in network marketing is highly dependent on the “readiness” or “potential” of the new recruit. A lot of failure and frustration in building large organizations is the challenge in recruiting people who did not have reason to have joined in the first place. Every prospect lost is that much harder to recruit next time around.

It therefore begs the question as to if the nature of prospecting could be done better and the prospects given a better deal in the whole process. Is stealth prospecting efficient use of your time in developing the most important raw material of your business? Many MLM opportunities promote stealth prospecting to firm up the concept that the business is simple and that anybody can do it. It ignores the fact that there are several millions of people around the world who go online seeking opportunities and business ventures to start. What if you had access to a way of positioning yourself before the seekers?

Today social networking offers significant opportunities to network. Social networking or permission marketing can automate your networking process and ease the pressure to stealth prospect. Could your approach and posture be different if your prospects showed interest in your opportunity from an ‘informed’ rather than a ‘curious’ point of view. The prospects, in larger numbers, have an opportunity to get a feel for who you are and what you do without the pressure of having to decide on the spot if they want to associate with you. Stealth prospecting on the other hand does not allow your prospect to do that because in essence it requires you to meet, ask a few questions, obtain a contact and tell your prospect “you shall be calling to talk about a can’t miss opportunity” and hoping they will still be curious when you call.

Lets face it. If an employee of a company you knew or did not know stopped you inside a target store and without looking your resume over offered you a job on the spot would that not be awkward? How much more awkward would it be if it was a business proposition and it required your investment of money?That changes the whole conversation does it not?

Now if you are such a prospect, you were shopping or wherever the place may be, you are left with more questions than answers. You are therefore immediately curious or not interested. Beyond the casual talk you made, you did not sufficiently connect with the idea that this is a viable opportunity and that you could consider it. Besides you are wondering what kind of a serious business involves bringing in strangers.

Social networking has broadened the scope of networking significantly. The important difference is both social networks are “at-will” participants. Within days of joining one can see the list of network grow in a manner that would take time and travel using the way of stealth prospecting. Successful business people people are always networking. Good networking involves creating rapport, trust and friendships that last. In essence they recognize that people are attracted to you first and then to your idea. Stealth prospecting tends to put the attraction on the idea first, then the person. It is hard to leave a good first impression on your prospect specially when your cheery nature ends up with a blindsiding business proposition on them. Good businesses are built on these foundations. With online networking, it is now possible to pace out the prospecting process, give people space to know you and even weed out those who may not want to join your network marketing or business opportunity but are willing to remain a potential resource down the line. In stealth marketing your prospect is either immediately attracted to you or put off by your stealth methods leaving them wondering who and what you offer is legit or not. It is not about old versus new. It is all about how you go about it.

There are a lot of critics of the network marketing industry. Many people believe that the business is illegal or at the very least unethical. But the problem most people have with it is that they don’t think they could make any money in it.

Rather than argue that they’re wrong, or initially throw out all of the positives of network marketing, I’d first like to ask these people a very honest question. What other choices do you have for attaining true wealth in this world?

Now, the common person might laugh at such a question, not because he or she is so down on network marketing and doesn’t believe a significant income is possible, but more so because in their mind, there are a lot of ways to make money and gain financial independence. Without thinking too much about it, you might assume that too. There’s a lot of different ways you can get rich, right?

Well, as it turns out, not really. Let’s take a quick stroll through your other options of acquiring wealth in this day and age. The most obvious one is to work a job and save. That’s what most people TRY to do. Besides the fact that it’s active income, which is very undesirable to many people, myself included, here’s the main problem with that strategy. You need to first have a job where you make a significant annual income, I’d say at least 80,000 per year. Now comes the hard part. You have to live way below your means on a monthly basis and save as much as possible, and even then, saving your way to wealth is very difficult. To make matters worse, because you’re an employee and you’re making active income, when you aren’t working or when you stop working, the cash stops flowing inward, meaning you better work many years and save everything you can, even at a 6 figure income, because when you stop, you don’t make any more money. You’re just living on a set amount that you saved up over the years. Is this possible to do? Sure, but as you might expect, there are many flaws with this method, the most problematic of which is that most people just won’t do it. Almost no one lives below their means these days, either because their income isn’t high enough to be able to save after necessary expenditures, or they just plain have that poisoned American mentality of spend, spend spend on crap you don’t need. So I think it’s safe to say, this option is out. Working for someone else sucks anyway, but I digress.

So where do you turn next? How about owning a traditional business? Well, if you’re one of the few people that has the necessary start-up capital, marketing budget and business knowledge to get a traditional brick and mortar business off the ground, I say go for it. But it’s very unlikely you’re going to achieve financial freedom through this method either. Why do I say that? First of all, 90% of all business fail within five years, meaning not only do you not get rich, but you might go broke and into debt. Not exactly the result you were looking for right? But let’s assume you’re one of the 10% that does make it past five years and establishes a pretty solid retail business of some kind. You are still making that unattractive active income just as an employee does, because you have to work the business to make sure it operates the way it needs to in order to make a profit. Don’t believe me? Just try hiring someone to run your traditional business for you and let me know how that works out. My guess is you’ll be out of business or on your way there really fast unless you go in and personally rescue it. No one cares about the success of your business more than you, and consequently, no one, especially employee-minded people, can run it like you can.

But beyond the active income negative, is it possible to acquire true wealth with a traditional business? Sure it is, but you have to apply almost the exact same strategy as your normal, everyday employee. Turn a significant profit each year that far exceeds your business expenses (very difficult to do) and then live way below your means in your personal life. Do this for a number of years, save up as much as possible, and you will get wealthy. But again, I think we can agree that the person that actually does this is an extreme exception, not the norm. Most business owners for this reason will not taste true wealth, and to make matters worse, they can’t retire until they’re sure they have enough saved up to live out their senior years. So this option is also not a good one.

How about the stock market? Now we’re getting into passive income, which I like, and you’re just using the money you already have and leveraging that into more money, but there’s two major problems, if not more, with this strategy. For starters, you need a pretty solid chunk of cash to make a dent in the stock market. I mean, if you don’t have thousands of dollars to invest, you’re not going to make hundreds of thousands back. Now you could start small and keep reinvesting small profits until you leverage yourself to hundreds of thousands or even millions of dollars, but that brings me to the second major problem. How do you know what to invest in? The stock market is a huge gamble no matter how intelligent and well versed you are in its operations. If you’re an average, everyday person who doesn’t have a clue what to invest in, except maybe what Jim Cramer tells you on Mad Money, then the chances of you acquiring great wealth are about as slim as hitting the lottery. Speaking of the lottery, it goes without saying that it’s definitely not a good strategy to rely on for wealth. If you didn’t know that, I feel sorry for you. But without the proper funds and knowledge, manipulating the stock market to make a significant income is highly unlikely. So that’s out too.

Right up there with the lottery is inheritance. If you are the beneficiary of a major inheritance, you’re not reading this article right now, so I don’t think I need to expand on this one any further. If it hasn’t happened already, it’s not going to.

So what’s left? That’s just about all of the ways you could make money in the old-school offline world, with the exception of franchising. But franchising falls under the same category as a traditional business in my opinion. You need all of the same things to succeed. Start up capital, marketing expenses in some cases, business acumen, and probably even a little luck, even though you are following a replicated plan for success. Actually, I’d say that franchising is your best bet for reaching financial independence and eventually making a passive income in the offline world right now. But still, I am not very confident in that strategy either for the average person.

No, the average person needs to start a home based, online business to have a chance at attaining wealth in 2010 and beyond. There are obviously many different ways that you can (supposedly) make money online these days, but here’s a news flash for you: MOST OF THEM ARE SCAMS! Get Paid To sites, survey sites, data entry, cash gifting, ponzi schemes, the list goes on and on. Greedy thieves and liars seem to literally make up new ways to take people’s money on the Internet every day, with no end in sight. As you probably know, many MLM companies, or at least MLM look-alike companies, are also fraudulent scams. But here’s the thing about MLM: From my experience, it’s one of only two legitimate ways to make a substantial passive income online in an Internet business, that is if it’s a real network marketing company and not a pyramid scheme dressed up as one.

I won’t go into the details here of how to determine a real MLM company from a pyramid scheme. There’s lots of articles on EzineArticles.com and all over the Internet that can clarify that for you. But the bottom line is this: A real MLM company, one with products and manufacturing and warehousing and a compensation plan that pays on sales, not recruitment, is one of only two realistic ways to acquire wealth in the world right now, online or offline, at least in my opinion.

Let me quickly describe what I feel is the second best route to financial independence. Affiliate marketing is great because it works in conjunction with any Internet business, especially network marketing. And make no mistake, you can make a significant passive income and eventually get wealthy from affiliate marketing. Is it easy? Certainly not, but then again what is? It’s one of the best two options you have so you might as well consider it. You see, I didn’t mention selling your own products online because that is almost as difficult as selling your own products or services in a traditional business sense. Yes you have the potential to reach many more people and interact with people quickly on a daily basis through email, instant messaging, social media, etc. But it’s still a very competitive landscape. It still requires a great deal of Internet marketing knowledge, or the money to pay an individual or company to do your Internet marketing for you. And it depends on the fact that you do indeed have a product or service that is valuable to people and that people will buy in droves. If not, you could have all the online exposure in the world and it won’t matter because the name of the game is conversions (sales, profits).

But affiliate marketing is different because you’re selling other people’s products. Why is that more advantageous than selling your own product you might ask? Well first of all, do you have a product or service of your own that you are confident you can sell online and make a full time income off of?…Didn’t think so…I shouldn’t say that, maybe you do, but still, you run into a lot of the same problems I mentioned above. Promoting other people’s products or services is great because you don’t have to deal with any of the annoyances of running your own business. The company your affiliated with takes care of production, shipping, customer service, etc. All you have to do is advertise it for them. When customers click on your affiliate link, which is most likely on your own personal website, you get a commission off each sale that you referred. It’s a very simple concept, but of course not so easy to do. But it is doable, no doubt about it. You first need to to find an affiliate partner that fits the content of your site. For example, you have a website about pro football and you put up affiliate links, or banners to a company that sells pro football jerseys. Every time one of your visitors clicks through to these affiliate links and buys a jersey, you make a cut of the sale. It might be 20%, it might be 50%. It all depends on the affiliate program’s guidelines. The second thing you need is traffic. If you want to reach financial freedom through affiliate marketing alone, then you need A LOT of traffic. After all, most people only have conversion rates of 2 or 3% if they’re lucky. So if you’re only bringing in 10 people to your site per day, you do the math. You’re not going to get rich like that, but you will make a little extra side cash each month. That’s the reason why I put affiliate marketing at number two for options of acquiring wealth. You need to write great content, hook up with two or three affiliate programs that really fit that content and the visitors of your site, and then market the hell out of your site using common strategies such as SEO, PPC etc. It’s doable, and a great way to make money, but network marketing is better. Here’s why:

Residual, passive income. That’s it. Nothing else in this world allows you the opportunity to make true residual, passive income like network marketing does. Sure you can outsource a lot of your duties with affiliate marketing, like content creation and marketing, and you may even be able to sign up sub-affiliates who you also make a commission from as they are doing the same thing that you’re doing, selling other companies’ products. But at the end of the day, MLM still reigns supreme…online MLM that is. With a good, legitimate network marketing company that actually sells real products and pays you based on the amount of product that is moved, you can have all the advantages of affiliate marketing, but on top of that, the compensation plans are more lucrative, the work decreases greatly over time, to a point where there is virtually none, and you have the ability to buy your MLM company’s products at wholesale price and then sell them at retail. Beyond these features, MLM products are, by and large, superior to similar products outside of the industry. This is especially true in the ever popular health and wellness niche. Plus, with affiliate marketing, you are generally left on your own to succeed unless you actively and consistently seek out the advice and mentorship of leaders in the industry. With network marketing, your upline has a vested interest in your success, because if you make a lot, they make a little off you. Your sponsor, and possibly even others in your upline, will usually offer you guidance, mentorship and training in order to ensure your success. It’s definitely a business where people have to help other people. If you want to build depth in an organization, which is the only true way to creating a stable passive income, then you can’t get around the fact that you will have to help other people get what they want, and your upline is going to have to help you get what you want as well.

If these were the only positive features of Internet network marketing, I would still feel that it was slightly ahead of affiliate marketing in the ways to reach financial independence. But the industry has evolved once again, and the new “pay it forward” method of business building is revolutionizing the way downlines are built. It works like this: An MLM distributor with a certain amount of power, credibility, knowledge, experience, and most importantly, skill to sponsor other distributors, promotes the fact that he or she is willing to help prospects by placing people underneath them in order to build their business. They also offer to train new downline members to be able to practice this method themselves, essentially keeping the chain of satisfied new distributors going. New people sign up, have people placed underneath them, are put into profit almost immediately, are taught how to do this for other new people, and they are thus able to seamlessly build a large organization that is extremely proficient in building other people’s downlines. This could work in any online network marketing business model, but it works best in a long term capacity with a solid, established MLM company that has the resources and legitimacy in place to stay in business for a long time, unlike so many start-ups and non-product based companies. This is a practice that is lifting this industry to new heights on the Internet and making it by far the most lucrative and simple business opportunity for making a significant passive income that exists today. This is surely a practice that will catch on and spread like wildfire among hundreds of online network marketing companies, but there is currently only one company and one system that operates in this manner that I know of.

The name of the network marketing company is Immunotec. The name of the system is the Downline Makers. It is led by seasoned Internet network marketers Karl Airey, Daniel Butts, James Cummaro and Jay Kanik. Immunotec is a company based out of Quebec, Canada that sells health and wellness supplements, such as the popular Immunocal, which they claim can significantly improve your body’s immune system through the increased production of the antioxidant glutathione. The network marketers I listed above have had great success building downlines in other companies but came together to create this new, improved method of downline building in order to help as many people as possible finally start to earn money in a home based business.

This method of downline building is bringing the network marketing industry to new heights and making it more appealing than ever. Soon, other companies and network marketing leaders will surely follow suit and this practice will be wide spread across the entire home based business arena, making it easier than ever for the average person to start up and succeed with an MLM business of their own.

So as you can see, as great as online network marketing has been for the past decade or so, it’s about to receive a shot in the arm that could vault it to unprecedented levels of popularity and worldwide appeal. This is one of the main reasons that I feel network marketing is the number one way to make money in the world today. It’s great right now and it’s only going to get better.

But to get back to the original premise of this article, what other options do you have for becoming wealthy today? Not many. Affiliate marketing is attractive and has its benefits, and if you’re one of the lucky few to run a successful franchise or hit it big in the stock market, than all the more power to you. But the reality for most of us is that in order to gain financial freedom, we’re going to have to start a home based business. It’s the best option for making money anyway because it eventually turns into passive, residual income, and that’s the best kind of income you can make. But within that home based business realm, I think it’s pretty clear that network marketing is your best option for true wealth. Hopefully you now see that the true risk is with all of these other options. Do your research on the many network marketing companies and products, seek out an effective upline, and get started on your path towards financial independence right now!

Careers, job opportunities, vocations, and ministry are all ways in which we as individuals search for personal fulfillment. All of these are productive activities in which we can apply our talents interest and passion. In society today, the purpose of dedicating yourself to a job, career of vocation has been misrepresented.

It is a common response when you ask some one why they are in a particular job, or have a particular career, that their choice was because of money. People find jobs they like for money, and people stay in jobs they don’t like for money.

Many who propel their lives with this ideology find a void in their lives. Money is a great way to measure the value you generate to society but is not an end in itself.

Money is just a tool used for measuring the amount of value you bring to peoples lives. As a business owner you can generate value for your clients by offering them solutions to their problems while building communities of dedicated professionals.

It is easy to see why business owners make a lot of money, because they bring a lot of value to those around them.

Solving the problem of discontent or dissatisfaction with your job or career could be as simple as redefining what you do or you can look for personal fulfillment in something else.

One common mistake people do when searching for professional fulfillment is being self employed. When you become self employed you are your own accountant, manager, labor, customer service, sales department, loss prevention, and attorney in some cases.

People go in business for the love of the service and value offered to others, not necessarily for the love of all the paperwork involved with it.

There is a solution for those looking for personal fulfillment that does not involve the investment of buying, starting or operating a traditional business.

The solution lets you focus your time and energy on what is most important and that’s generating value for people, without having to worry about all the overhead.

Does this sound too good to be true?

It isn’t and the solution has helped millions in many different forms.

The solution is Network Marketing.

Why Network Marketing? – Network Marketing has developed into a billion dollar industry since its humble beginnings in the 1950′s. Amway and Avon, together, are worth almost 20 billion dollars and many other companies gross between 500 million and a billion dollars yearly as we speak. The reason is not simple but can be broken down.

First and most superficially, the business model makes sense and this is the first reason why Network Marketing works. Why Network Marketing works is because Network Marketing companies cut out all the advertising and offer the people referring their product or service the money instead.

Simple enough right? I mean, the traditional corporate companies throw up millions of dollars in the air (in forms of advertising and middle man costs) and expect it to rain down customers. Does this work, OF COURSE! But wouldn’t you rather have a chance to make money doing something you are going to do anyways, which is refer a product!

Isn’t it human nature to refer something when it is good? YES! Isn’t it conscientious for a company to offer you money for this? YES! And that’s why Network Marketing is a solution for many problems! Besides, how many people know about the gecko that offers car insurance and don’t buy his insurance?

The second reason why Network Marketing works is a little deeper. People throw money away in afflictions for the purpose of being a part of something, or having something to talk about with their peers.

Seldom is the opportunity where their much adored affliction pays them with something other than a good way to pass the time and that’s usually only where gambling is legal.

When people are introduced to the Network Marketing opportunity either they see that the business model makes sense or they join for this second reason.

They see an environment where goal oriented professionals meet and celebrate communion in a healthy positive and upbeat environment with the plus side of being able to make an extra buck. While many people spend most of their day at a job with only evening television programming to look forward to, Network Marketing offers people the opportunity to get out, meet and celebrate life with friends while making more friends and making an extra buck!

The Third reason why Network Marketing works is because it’s based on a social revolution dating back to ancient times. The wisdom of our fore fathers still resonate in the culture of Network Marketing, as they spoke words of liberation among the oppressed and those subjugated by Pharos, Cesar’s other god kings and their governments. They spoke their wise words which has at the heart of the message the UNMEASURABLE VALUE OF THE PERSON and sent out the liberated with the words, “go forth and make disciples of the world” and so two by two, they went out and their liberating message is carried out by those still committed to this mission.

This is why Network Marketing works.

A mission that speaks to the person and tells him/her that their is no reason why you should feel like you aren’t allowed to be fulfilled as a person. People are attracted to Network Marketing because they feel encouraged by, not only the message, but by the example leaders in the industry demonstrate in service of one another.

Network Marketing offers, without regards to their race, color, creed, nationality or economic situation, the opportunity to achieve their dreams through a vehicle that is meant to provide the financial means and the personal growth for an equal platform for everybody.

This opportunity and its concept attracts the most committed and sincere servers of humanity. The leaders and leadership of the many Network Marketing companies are truly committed to the success of the people that marry their lives and dreams to the industry.

Is there bad people out there taking advantage of others that make people ask why Network Marketing has a bad rep? Yes.

Is any industry, charity or organization free of rotten apples? NO!

The reason why Network Marketing has a bad reputation is far from objective and is nowhere close to reality.

The bursting of the real estate bubble and the victimizing of the subprime markets by mortgage companies is exponentially worse than all lawsuits in all Network Marketing history put together. What Bernie Madoff did in the securities industry is exponentially worse than any bad rumor about why Network Marketing has a bad reputation. I’ve been in the construction industry for over half my life and all the things I’ve seen makes Network Marketing seem like Zion.

- The causes for these problems eludes to a greater cultural problem that many Network Marketing companies are dedicated to fix through responsible consumerism.

So why Network Marketing has a bad reputation? I can’t be sure but I can give a pretty good idea. It may be because its unconventional. It’s weird for people to see so much positivity and generosity.

It’s weird for people so depending on their jobs for financial security and only have their jobs to fall back on (so much for security) to see that others are brave enough to live and fight and hurt for a dream or a purpose.

It’s weird to many that so many people will get together and cheer someone on that isn’t wearing a football helmet.

Misery loves company and when you are up in the clouds some one down on earth is eager to reach for your leg and drag you down with them.

All the bad news about Network Marketing comes down to rumors of a lawsuit or a cousin that lost his shirt because of a company. Aren’t there lawsuits in any business? You should be afraid if you were to here that there is no such thing as lawsuits in Network Marketing. Who would want to sue somebody who doesn’t make any money?

Network Marketing will continue to grow and flourish as more product companies find that leveraging people and their relationships at a share in the profit is the best way to establish their brand, especially with the availability of social media that has refined free advertising.

As a manufacturer, would you like to pay 1 million dollars in media and advertising for the chance of getting customers or would you rather pay a commission for every product sold without having to gamble with your money? Yes, a bird in the hand beats two in the bush. And this is why Network Marketing is so attractive to many business people.

Not all Network Marketing companies offer you the same opportunity. Some offer massive bonus’ for recruiting and sell you the dream of one day having enough residual volume in your organization to be able to receive a worthy retirement. Network Marketing companies that serve this model are companies that offer telecom or energy services.

The reason why most in those companies don’t ever make any money is because there is very little residual paid out and qualifying for that small percentage is tough in those companies. – the lure of people getting paid for something they are going to do anyways, which is pay a bill, does not stand in the face of reality when IF you qualify for the residual, it is pennies that are being paid out.

Other companies offer a product through a binary compensation plan which is great for professional recruiters and marketers but it is very difficult for your average Joe to make a buck.

The most profitable companies offer the personal development and an environment that allows you to succeed, probably not in the Network Marketing company you are in but through the interaction with those involved in your company you become a better professional and more effective as a person. This takes years of building and growing with those in your organization.

Every rare once in a while there comes along an opportunity with the right product, right direction, right ideals, and the right compensation plan that shows exactly what the ownership is thinking. These opportunities are few and timing is of the essence. So the famous saying goes, the t in timing is bigger than the t in talent.

The real opportunity is when a company is conscientious about their reps and about the message about giving everybody a chance.

A company who has a real product that provides a real service of real value, and a compensation plan that is transparent enough that it gives you a clear idea of what the ownership is thinking.

A company that offers you all the educational opportunities to refine yourself as a person while paying you what you deserved for the time you dedicate representing them and living their opportunity.